At least that's what Joe Quesada is calling it. Basically, it's the Marvel comics movies set as comic books, but set in the movie continuity. Does anyone else's head hurt yet?
So what that means is if you're not familiar with say, Captain America in the comic books, you don't have to go scouring over 60-70 years of comic book backstory (unless you really want to). Instead, you can just follow the movie version of how Cap came into being....but in comic book form.
What this really means is that Marvel's West Coast branch office will start pumping out comic book scripts from some Hollywood industry people. If that's a good thing or a bad thing remains to be seen. What it does mean is that Marvel is finally trying to tie their movies into bringing more people into the fold (not a pun) of comic book readers without having to intimidate the newbies with decades of continuity.
Sure, Marvel tried this before with the Ultimates universe with limited success, but by tying into multimedia this way, they may actually be able to pull it off this time and increase readership in the process.
For those of us that have seen the slow decline in readership and sales, this is actually something to welcome. Tell me what you think below.